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Intel vs AMD: The Channel Game Is On!

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CIOL Bureau
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Intel has continued to dominate the microprocessor market with its excellent channel network throughout the country. Its revenues continue to grow steadily and there are hardly any signs that growth would be affected by any perceived slowdown, at least in the Indian market.

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For Intel, everything has gone according to its plans. Even when there was a serious processor shortage last year, Advanced Micro Devices (AMD), its competitor, did not succeed in taking away its Indian market share significantly. As supply eased, demand for Intel processors only seemed to increase.

Currently, Intel dominates the Indian microprocessor market with about 80 percent market share, compared to AMD's 18 to 20 per cent. "We are targeting a market share of 30 percent during 2001 in India," said Yep Yin Wee, product-marketing manager, AMD Far East Ltd during his recent visit. After that announcement, things in India are no longer the same.

To read the full report, click here.

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