Intel targets business managers with YES campaign

By : |July 30, 2002 0



BANGALORE: Targeted at senior business managers and decision makers, the biggest campaign till date from Intel, the YES campaign, was launched in India, last week, after it was launched globally in the US, a month back. “The focus is to display the Intel brand to the business community delivering the message of Innovation, Stability and Reliability that Intel offers to its customers,” said, Intel Asia Electronics Marketing Manager, Prakash Bagri.


Although the bottom line of the campaign is to fuel the overall growth of Intel, the YES campaign is not product specific, but “a platform to express the substance and confidence/optimism of Intel’s unique technology leadership and commitment.” “It is the largest business marketing campaign from Intel with tens of millions of dollars pumped in, globally. It is also not time specific and will have all products of Intel associated with the campaign soon,” commented Bagri.


The campaign includes advertising, events and seminars, collateral and merchandising material and press campaigns spread across the coming years. Intel aims to bridge the gap in knowledge and understanding of Intel’s technology, product offering and capabilities to its target audience, by subtly displaying and expressing the facts that drive the significant business benefits of the customers. This way it expects to raise the confidence level of its customers on Intel architecture.


“Intel has a history of three decades of technological excellence with three patents a day, to its credit. According to IDC, 88 percent of the servers in the world runs on Intel platform. We have a dedicated team of 2,500 engineers who validate the products, developed in Intel lab. These are some of the facts that we are highlighting in the campaign,” said Bagri.


This communicative campaign is expected to deliver the message-YES-with Intel’s platform and architecture in today fast changing business world.

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