Intel provides “Double Impact” for resellers

BANGALORE: The first leg of the “Double Impact series” for the channel

community, organized by Intel in association with CIOL, got off to a start in

Bangalore on August 4. The series helps channel partners in learning about

finance options available for end-customers and also the technology advantages

of Intel's new path-breaking

Core 2

Duo processors.






Kicking off the proceedings, Anil R Kumar, associate VP, CIOL, urged channels to
leverage technology and the web to reach out to opportunities in rural areas.






Frank Gens, senior director, research at
IDC, said,

“Around 49 per cent of the IT spend comes from small and medium businesses.

Channels need to look at ways of growing their base in rural areas and tapping

more opportunities.”






ICICI
Bank
officials provided an overview of financing options available for SMBs

to buy IT assets. “We have seen financing available for everything today and in

some cases manufacturers make sure financing is arranged even before the launch

of a product. But IT products on the other hand have not taken off in a big way.

We have decided to bridge this gap and make it easy for customers to buy,” said

Sanjay Agarwal, DGM,

ICICI Bank.






ICICI offers loans of Rs 15 lakh and above for end-customers. Financing is
available for almost all kinds of IT assets with easy documentation and quick

processing. The bank expects 80 per cent of its Rs 2000 crore office equipment

sales target to come from IT products, said Pankaj, product head, ICICI.






Prakash Bagri, president, OEM business,
Intel India,

provided an in-depth view on

Intel's

latest watershed product- the Core 2 Duo. “The new processor offers a 40 per

cent performance and energy efficiency boost compared to other processors. It is

ideal for multitasking situations that requires use of multiple applications

running on the system,” he said.






More than a hundred Bangalore-based resellers attended the event. The Double
Impact series will also be held in Delhi, Kolkata, Mumbai and Chennai in August.






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