Intel launches second phase of nationwide campaign for driving domestic adoption of technology

NEW DELHI, USA: Intel in India commenced with the second phase of its nationwide integrated campaign to spread the relevance of personal computing and drive adoption of technology amongst consumers.

The campaign will be targeting consumers across 17 cities in India with the important message of how a PC can make a difference in an individual's lives. In addition, Intel along with industry bodies such as NASSCOM, and ecosystem players had launched the National Digital Literacy Mission in India last year in order to enhance digital literacy in the country.

The first phase of the campaign covered over 40 cities across 10 states throughout the country. The campaign got great response reaching out to over 2 million customers through means of over 2 lakh demos showcased at the ‘My Discoveries' experience zones.

Talking on the success of the first phase of the campaign, Sandeep Aurora, director, Marketing & Market Development, Intel South Asia, said: "After the successful results in the first phase, we're continuing our pursuit of driving domestic adoption of technology. In the second phase of the campaign we're strengthening our outreach in a few states that are celebrating the festive season. The festive season symbolizes auspicious beginnings and celebrates prosperity and Intel believes that this is the perfect time to invest in a PC and uplift one's life with the power of technology."

In order to help make PCs more affordable and accessible, Intel has worked with the ecosystem comprising of original equipment manufacturers (OEMs) such as Dell, HCL, HP and Lenovo to offer exciting financing solutions as well as retailing and e-tailing offers. Intel has also worked with various broadband suppliers like Aircel, Reliance and MTS to provide exciting offers on internet connections and dongles.

Consumers can also avail content and applications bundle worth over Rs. 4000 including Encyclopedia Britannica, Eros Now, PowerDVD Touch and SaReGaMa totally free of cost on the purchase of any Intel powered PC. Etailers like Flipkart, e-bay and Snapdeal are also giving consumers exciting offers on Intel based PCs.

Speaking about the benefits of technology and the importance of the PC in a consumer's life, Aurora said: "Technology truly has the ability to play a huge role in ending the digital divide in India thereby driving personal growth, be it in developing job skills or providing easy access to quality education, healthcare and critical government services. Intel realizes the benefits a PC can bring to a consumer to help accentuate a person's skills and employability, foster growth and nurture creativity; thereby helping bring about a country wide change."

Intel's My Discoveries experience zones will provide new experiential avenues to consumers. The new and improved experience zones will also house a separate zone showcasing multiple informative and entertainment based applications for PCs and continue to have karaoke, gaming and photography kiosks like before.