Intel forms a dedicated autonomous driving technology group- ADG

By : |November 30, 2016 0

Autonomous driving technology is currently ruling the roost in the tech industry with every biggie aiming for a pie in it. The latest to join the bandwagon is chipmaker Intel that has announced the formation of a separate division dedicated to the pursuit of self-driving solution development dubbed Automated Driving Group.

“We created a new organization called the Automated Driving Group (ADG), which will be solely dedicated to innovating the future of driving and designing the next generation of advanced driver assist systems and autonomous driving solutions,” said Murthy Renduchintala, President, Client and Internet of Things business at Intel, in the official statement.

The new group is a spin-off from the Internet of Things (IoT) business and will be headed by Intel veteran Doug Davis, who previously led the IoT group. Kathy Winter, the former VP at Delphi, is also joining ADG to assist Doug and the team in the development of all-round technology solutions for third-party manufacturers.

A separate dedicated vertical focused on autonomous driving also reflects on company’s long-term plans in the area. Intel recently announced that it’s making $250 million bet on self-driving tech via its Intel Capital investment arm. Furthermore, the chip supply relationship with Mobileye and Delphi announced yesterday also shows that Intel is aiming big in the emerging space.

Autonomous driving is however only a small part of the ADG’s mandate; it’ll also focus on driver assist technologies, meaning it’ll continue the work that Intel is currently doing with a long list of automaker clients using its chips, including BMW, Daimler, Hyundai, Toyota, Tesla and more.

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