Intel focuses on tablets and 2 in 1s to grow in India

NEW DELHI, INDIA: Intel outlined its strategy to accelerate its growth in India, driven by an increased focus on new mobile form factors like 2 in 1s and Tablets. It also showcased a portfolio of these devices available in the Indian market today, offered by various OEMs.

At the high end of tablets, some consumers are choosing 2 in 1devices to get the best of both worlds. 2 in 1 devices represent a new category of computing. OEMs are developing a range of devices that provide consumers with a choice, combining the creation capability of a notebook or laptop and the consumption capability of a tablet into the one device.

Intel displayed a range of Tablets and 2 in1s from Acer, ASUS, Dell, ECS, HP, and Lenovo. Intel estimates the overall tablet demand in Asia Pacific and Japan will be up 32 per cent Year-on-Year in 2014. In particular, India, Indonesia, Japan and Australia will equate to 59 percent of tablet demand. Tablet demand in India is forecast at 18 percent of the Asia Pacific and Japan (ex-China) demand for 2014.

According to Sandeep Aurora, director-Marketing and Market Development, Intel South Asia: "There are over 200 million middle-class potential customers in India alone for different screen sizes across different price points. We are seeing a lot of traction in the 7 to 9 inch space here. We are working with our OEM partners to bring Intel-based tablets starting Rs10, 000. We are also being aggressive in customizing our solutions for the enterprises as well as manifesto driven state governments."