Intel draws up advertising campaign targeting the Net

Intel Corporation has unveiled two new

advertising campaigns that highlight the company's Internet-related

technologies. The company is introducing a business-targeted print and Web

campaign that will use its logo to promote Intel's interest in the

Internet-related technologies and businesses.

Intel seeks to become a major building-block supplier to the Internet

economy. Beginning October, Intel will air television commercials

featuring takes on fantasies, which can only be realized on Internet

sites. The television advertisements show how the Intel Pentium III

processor allows users to experience on the Internet what can rarely be

experienced in real life.

With the launch of the campaign, a new Web site dedicated to home PC

buyers will go live at www.intel.com. Intel has launched a new

business-to-business print and Web campaign, highlighting its existing and

new Internet-related businesses and technologies. Each advertisement in

the three-part series features a single word hanging low against a blue

background. Intel is doing E-commerce business worth $1 billion per month.

It sells a wide range of its products online to customers in more than 46

countries.