Intel opens centers for emerging markets

SANTA CLARA: Intel Corporation has opened four platform definition centers around the world to define locally relevant computing solutions based on Intel technology.

These definition centers will identify environmental considerations and marketplace requirements specific to each geographic region, such as inclement weather, intermittent power supply, or specialized content needs for consumers and small businesses.

Intel platform definition centers are being established in four key markets: Bangalore, India; Cairo, Egypt; Sao Paulo, Brazil, and Shanghai, China. The centers will primarily serve the South Asian, Middle-East, African, Latin American, and East Asian regions respectively.

Platforms defined in these centers may also be applied across other regions, including certain market segments in developed countries. The Shanghai center would be Worldwide HQ for the Channel Platforms Group

Each center would be staffed with local anthropologists, designers, solution engineers and systems architects who will conduct in-depth research and analysis to drive platform development.

In addition to delivering leading microprocessor technology, Intel is also taking a comprehensive platform approach by integrating hardware and software components that are tested and validated for interoperability. This will help make it easier for channel customers to build and bring platforms to market more rapidly, enhancing their competitiveness.

"Setting up the platform definition centers demonstrates Intel's drive towards digital inclusion for the emerging markets," said Bill Siu, VP and GM of the recently formed Channel Platforms Group. "Each local market faces unique challenges, such as accessibility to technology, low literacy levels, lack of infrastructure or harsh environmental conditions. Our local definition centers, as well as our integrated platform approach allow us to pinpoint these specific considerations and develop localized solutions that meet the distinctive needs of each individual market. We believe that by recognizing these factors and designing for and around them, we will stimulate PC adoption for the next one billion users."