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Intel campaign targets SMBs

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CIOL Bureau
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NEW DELHI: Intel Corporation has announced a worldwide initiative to educate small and medium sized businesses about how to select the right server system to the meet their needs. Through the "real server campaign," which is being rolled out worldwide this week, Intel would work with its industry partners in the channel, including distributors, dealers, system builders, local original equipment manufacturers, Original Design Manufacturers (ODMs), and solution providers, to provide technical and marketing assistance to reach small and mid-sized businesses.






Emerging Asia-Pacific computer markets, such as China, India, Indonesia, Malaysia, Philippines, Thailand and Vietnam, would receive special focus, as well as other emerging worldwide markets, including Brazil, Mexico and Russia.





The program would highlight the server infrastructure to best meet the modern demands of enterprise computing, including multitasking, security, networking, and extensive storage. The correct server may deliver a business several cost advantages, including lower operating cost, improved performance, and room to grow.





Part of this "real server" effort is to recommend appropriate enterprise class system designs based on the Intel Xeon processor, along with high bandwidth connections, high capacity storage, redundant components, and a server operating system with multi-user applications.





"Our research shows only a minority of small businesses, especially in emerging markets, have the necessary server systems to operate efficiently. Many others are making do with desktop computers that were designed as single-user PCs, or outmoded proprietary systems," said Intel Technology (I) Ltd South Asia channel sales general manager Amar Babu.












"Our goal is to provide training and resources to the system builders who serve these customers, so that more small businesses can manage their computing infrastructure efficiently," he added.

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