BANGALORE, INDIA: Intel India and BSNL announced the launch of an initiative, ‘Meri Manzil Mera Pehela Kadam’, so as to make personal computers and broadband accessible to masses.
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R Sivakumar, MD, sales and marketing group, Intel South Asia, said, “Intel has always believed that the Internet is capable of transforming lives and the future of our country. We have been working steadily with our partners to provide a slew of affordable computing devices with the Intel Atom processors to enable easy access to the Internet."
Intel Atom processor enables an emerging class of affordable Internet-centric devices called netbooks and nettops.
These devices will leverage existing displays and has an option of a local language interface called ‘Darpan’ which will enable new users to experience the Internet.
'Darpan' is an initiative by Intel and its software partners to simplify the PC usage especially for first time buyers.
All relevant content and India-centric Internet content is compiled to ensure minimal keyboard usage and make navigation easier by using local language menus, such as Hindi, Marathi and Tamil, and commands.
Intel and BSNL go to market initiative will cover rural locations of the nation over the next few months.
The demo kiosks including ‘Darpan’ will be on display at the Convergence India Show at Pragati Maidan in New Delhi from 23rd to 25th of March 2010.