Insurance services goes mobile with Atom

BANGALORE, INDIA: Atom technologies, a mobile-payment service provider, announced on Thursday that it has tied-up with insurance companies, including Apollo DKV, ICICI Lombard General Insurance, ICICI Prudential Life Insurance, Reliance General Insurance, Royal Sundaram General Insurance etc, for its atom payments platform.

This service would be initially available on atom's IVR platform, and would be soon made available on its mobile payment solution also, said a press release.

Anuj Gulati, director, Customer Service and Business Development - ICICI Lombard General Insurance, said, "The tie-up with atom contributes to our initiative of offering ease and convenience to our customers and the option of making payments via credit card or phone saving time and effort."

Krishnan Ramachandran, COO Apollo DKV Health Insurance, said, “Atom technologies would help our customers with the ease of making premium payments on phones or through credit cards in a secure and automated environment. This step reiterates our commitment towards enhanced customer satisfaction and we look forward to more of such partnerships and propositions to evolve as a first choice health insurer in our country."

In addition to agent assisted model of IVR payments, where a customer is guided by a call centre agent for premium payments, atom would also provide fully automated version of IVR payments system wherein an automated call would be made to the customers, on behalf of insurance companies, as a reminder for premium due dates.

 It would also facilitate by providing premium payment option using credit cards during the call, the release added