Instamojo partners with Google India to digitize Indian SME sector

Instamojo is an Indian full-stack MSME-tech solutions provider. Today, it has announced its partnership with Google India as part of the ‘Grow with Google’ program. The partnership aims to provide small business owners and enterprises the digital tools to do business at ease.

Out of a total population of 6.33 crore MSMEs in India, about 62% of MSMEs still run offline businesses. The number is disheartening, practically in the middle of a digitally evolving ecosystem. But, the current pandemic has pushed a lot of businesses to take a stroll towards digitization. Akash Ghelani is the c0-founder and COO of Instamojo. Talking about the ecosystem, he said, “Since the lockdown, we have seen traction in terms of small businesses and micro-entrepreneurs. They are moving online, at a time when they faced newfound challenges. This was driven by a constant lookout for creative ways of business survival via digital platforms.”

He added, "In the current scenario, merchants are looking to rapidly transform their businesses online and go digital. Consumers today prefer transacting online, be it shopping, payments or even online trading. This progressive shift in consumer behaviour, coupled with massive competition from e-commerce giants brings to the forefront the need for small businesses to adopt digital means. Through our partnership with Google India, we are looking to further enable small businesses to achieve digital independence. They will be able to align themselves to the growing trend in their ecosystem.”

About the program

Businesses who sign up for this program with Instamojo will get the benefit of free subscription to Instamojo’s Premium Online Store for a period of 6 months. SMBs who have offline business, and are now looking to establish an online presence can avail this offer.

Sampad Swain, CEO & Co-founder, Instamojo said, “The pandemic has today created a massive shift in the way digital as a platform and as a business tool is being accepted and implemented by SMBs and traditional businesses. At Instamojo, the core of our business lies in supporting and empowering the MSMEs of the country. We are already enabling the digital journey of merchants through our host of products and services. However, taking a business online is moving to the next level. Thus, through Instamojo’s e-commerce platform, and the ‘Grow with Google’ program, we aim to take end to end digital solutions to businesses across India.”

Instamojo Team

In recent months, Instamojo also introduced easy ways of going digital through their ‘Priority KYC’, ‘Sachet loans on Whatsapp’ and ‘InstaCash’ features. These enable merchants to go online and get instant access to loans. During the pandemic, Instamojo also recorded a 30% rise in their merchant-base, thus marking the start of a digital revolution in the sector.