Insite focuses on great Indian political game

MUMBAI, INDIA: Following the great success of Indiavoting.com and online game such as Politicketing.in, Insite Digital launched nine online games today in Mumbai.

The next-generation edutainment company specializing in cognitive gaming content continues to use different political themes for these single-player online games. These nine games includes Indian Political League aka I-P-L – the political version of cricket and Chappal Ki Gunj – a game based on the shoe throwing incident. But here the player has to save the leader from shoe throwers in the audience.

The other seven games are: Vote Galli, Laloo Ki Last Train, Neta Ka Ashwasan, Neta Ka Sapna, Mera Desh Mera Vote, Kissa Kursi Ka and Dus Paheliya. With this launch, in total there are 10 online games from Insite Digital available to online users on the Internet. It would also release CDs of these games in the coming months.

“We had earlier launched Politicking – the age-old game of snakes and ladders with an added dose of quizzing skills adapted to general elections 2009. The game got an overwhelming response with more than 600,000 plays in the first month of launch,” said Amit Tripathi, Insite Digital’s managing director.

“We hope to generate one million plays for the new games in the next 100 days. All these games are free and currently available on our platform www.indiavoting.com as well as popular social networking sites such as Orkut, Facebook and MySpace,” added Tripathi.

The Mumbai-based company plans to invest Rs. 15 crore in the next 12-18 months, and sees multiple business opportunities in the edutainment segment including packaged products, subscription services for schools in education field, paid content for advanced educational learning and also offers platform to third party products based on edutainment.

About Indiavoting.com, Tripathi commented that it is more of promoting and setting up brand for the company.

“Though in India there is a huge population of youth and young people, which seeks information about political and democratic process, there’s not much information available today. Hence, Indiavoting mainly provides information using cognitive gaming content,” he explained.

Insite Digital mainly earns its revenues from online advertisements, however it hasn't accepted advertisements from political parties, said Tripathi. About business plans, he added that the company plans to launch 100 games on financial literacy, career planning, healthcare, politics and citizen advocacy related issues in the next 12-18 months.

Further, he pointed out that corporate polices at workplaces and even in households are causing barriers for the growth of online casual gaming. “Cognitive gaming has great benefits for learning and also provides growth opportunities,” he reckoned.

According to 'FICCI-KPMG-Media and Entertainment Industry Report', the gaming industry is set to grow manifold from an estimated Rs. 200 crore to over Rs. 2700 crore by 2013.