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Innoviti to develop wireless tech for Titan

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CIOL Bureau
Updated On
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Priya Padmanabhan

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BANGALORE: Bangalore based product start-up Innoviti is hoping to strengthen
its branding, sales and distribution strategies, by piggybacking on its
association with Titan.

Titan recently announced that it had taken a five per cent stake in Innoviti.
Rajeev Agarwal, founder and CEO of Innoviti, said that this would be increased
to 15 per cent in two years' time.

Speaking on the synergy between the two companies, Agarwal said, “They
needed our technology and we needed a strong brand to leverage on. So it was a
good fit.”

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Titan plans to bring out watches aimed at the high-end segment which would
provide personalized data such as stock quotes and weather. Innoviti would
provide the wireless technology required for making these specialized watches a
reality.

Agarwal said that these watches would hit the market in a year to 18 months.
Besides watches, Titan also intends to introduce other accessories such as
eyewear embedded with wireless technologies.

Innoviti also plans to piggyback on Titan's established sales and
distribution network and post sales service centers to support its existing
products. Innoviti has already developed a wireless Internet adapter, Vaayu.

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The company also developed a wireless solution based on Zigbee technology
called Payezee for Verifone's wireless credit card payment terminals. Verifone
is targeting this product at the restaurant and small business segments.

“The wireless payment machines ensure security and protect against credit
card fraud-70 per cent of which occurs at restaurants. With our solution, diners
can directly swipe their credit cards while sitting at their tables.”

This product is currently targeted at markets in China, Indonesia, Malaysia,
and Latin America.

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