Innovaro launches 'LiSN' software for small businesses

TAMPA, USA: Innovaro, Inc., provider of software-driven innovation solutions, today announced a joint venture with 23Forty Design and Consulting to launch a retail software product to monitor customer sentiment on social media websites.

The software, LiSN, is a retail version of Innovaro's enterprise software, Listen, and will provide small businesses access to advanced sentiment monitoring similar to that used by global corporations.

LiSN uses semantic bots and a natural language processor - sophisticated artificial intelligence algorithms - to monitor social media and other Web sites, and to capture what customers are saying.

Customer sentiment is measured and ranked, both positively and negatively, and the product "learns" through use how customers feel. LiSN will allow small businesses to capture, measure, and correlate what customers are actually saying about their experiences with companies and products.

Asa Lanum, Innovaro's Chairman and CEO, explains that Innovaro's Listen and its new retail sibling, LiSN, fully tap the information value hidden within social media platforms. "The conversations businesses most want to hear are those where customers share their loves and hates, their delights and frustrations. This deep customer empathy is what drives successful businesses. LiSN will deliver this ability to a much wider and previously unserved market."

"This ability to harness social media is revolutionary and we had to be a part of it," said Curt Melone, CEO and founder of 23Forty. Chris Fox and Kevin Grom, who will lead the 23Forty team, have successfully introduced new technologies through telesales operations. "This is a big idea," said Fox, "and we're excited to take it into a new market."