InMobi unveils context-aware, interactive video ads platform

SINGAPORE: InMobi, the world's largest independent mobile advertising network, unveiled multiple advanced video ad formats designed to create an interactive and immersive ad experience for consumers.

InMobi video ad formats are not retrofitted traditional videos meant to run on non-interactive, one-way devices such as the television. Instead, InMobi is creating a powerful new tool for brands and developers to increase consumer engagement by up to fivefold compared with other formats and media, by meshing together the mobile's ability to play video along with its interactivity, proximity to the user, ability to identify the current context to name a few.

"It is great to see this type of innovation in mobile, furthering the rich consumer engagement that brands can leverage," said Greg Stuart, CEO, Mobile Marketing Association. "While it might be a smaller screen, mobile invites and involves consumers to live within the brand story and provides the ultimate stage for storytelling by bringing marketers closer to their consumers than ever before."

Top app developers across categories like gaming, music, media and entertainment, who are participating in an InMobi pilot program regarding video app promotion campaigns have seen an increase of up to 200 percent in app install rates. Furthermore, given that InMobi video ad views are non-incentivized, users who download an app after seeing the video ad were found to be more engaged, generated more revenue and constituted higher value for developers over their lifetime.