InMobi partners with Hi5

BANGALORE, INDIA: InMobi, a mobile advertisement network, had partnered with Hi5, a social networking site, to serve ads on their mobile web site in Thailand.

The company claims that the partnership had already resulted in a 200 percent growth in ad requests during the initial two months.

Cathy Meyer, senior director, Ad Operations, Hi5 comments, “InMobi’s local language support and local sales efforts have dramatically increased the ad revenue for our mobile site while simultaneously offering our consumers locally relevant advertising.“

Emmanuel Allix, VP & MD, Asia Pacific, InMobi, said: “InMobi’s exclusive partnership with hi5 offers our advertisers greater scale, and an opportunity to reach Hi5’s young and passionate audience with highly targeted advertising. Overall this is a great partnership for hi5 and advertisers in the Asia Pacific region and it exemplifies the importance of mobile advertising today.”