InMobi says ‘Game On!’ with new monetization solution

BANGALORE, INDIA: InMobi, the world's largest independent mobile advertising network, announced its new Monetization Solution for Games, including industry-first Playable Ads format offered at global scale. To back this solution, InMobi has also created a 25 million dollar fund for indie game developers.

This solution allows developers to optimize their monetization strategies based on the emotional state of players as they move through different stages of the game.

The solution offers a full range of ad formats that include:

· Playable Ads: Developed in partnership with app virtualization company Voxel, these offer 20 to 40 second interactive ads where users can test-drive the game being advertised from within the original game. This ad format delivers 275pc better performance than traditional ad units.· Interstitials: Full-screen ad units customized with native frames and animations that mirror a game's visual elements and mechanics, delivering 100pc better performance than traditional formats.

· Interstitials: Full-screen ad units customized with native frames and animations that mirror a game's visual elements and mechanics, delivering 100pc better performance than traditional formats.

 · Video Ads: These are 15 - 30 second advanced video ads, ideal for positive breaks within a game like level wins. Increases app installs by 200% compared to standard ad units.· Rewarded Ads: This ad format allows a user to earn rewards such as virtual currency for specific actions that include watching a Video Ad or interacting with a Playable Ad. Delivers 250% higher performance than traditional banners.