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InMobi says ‘Game On!’ with new monetization solution

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Sharath Kumar
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BANGALORE, INDIA: InMobi, the world's largest independent mobile advertising network, announced its new Monetization Solution for Games, including industry-first Playable Ads format offered at global scale. To back this solution, InMobi has also created a 25 million dollar fund for indie game developers.

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This solution allows developers to optimize their monetization strategies based on the emotional state of players as they move through different stages of the game.

The solution offers a full range of ad formats that include:

· Playable Ads: Developed in partnership with app virtualization company Voxel, these offer 20 to 40 second interactive ads where users can test-drive the game being advertised from within the original game. This ad format delivers 275pc better performance than traditional ad units.· Interstitials: Full-screen ad units customized with native frames and animations that mirror a game's visual elements and mechanics, delivering 100pc better performance than traditional formats.

· Interstitials: Full-screen ad units customized with native frames and animations that mirror a game's visual elements and mechanics, delivering 100pc better performance than traditional formats.

 · Video Ads: These are 15 - 30 second advanced video ads, ideal for positive breaks within a game like level wins. Increases app installs by 200% compared to standard ad units.· Rewarded Ads: This ad format allows a user to earn rewards such as virtual currency for specific actions that include watching a Video Ad or interacting with a Playable Ad. Delivers 250% higher performance than traditional banners.

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