ING Vysya Bank selects IBM MobileFirst to support business growth

BANGALORE, INDIA: ING Vysya Bank Ltd. selected IBM and the company's IBM MobileFirst solutions for the development of its ING Vysya Mobile, a cost effective, secure and scalable mobile banking app. Launched in July, the new app will effectively enhance the bank's reach into untapped markets, such as remote cities and rural areas. Additionally, the app will improve engagement with the bank's customers through new personalized features that provide greater availability and convenience to its services.

As the banking industry in India is becoming more competitive, forward-thinking organizations have started to adopt alternative channels like mobile and the internet for banking services. These services will help ING Vysya Bank to build an effective ecosystem for its customers to interact across multiple access channels, as well as extend its services across India.

The bank selected IBM Worklight, an integral part of the IBM MobileFirst solutions portfolio, to help create cross-platform apps, as well as manage the whole app development life cycle. Using this technology, the bank has reduced the time to market and cost for product development. IBM Worklight also provides secure connectivity with the client's back-end systems, allowing it to efficiently manage version upgrades, user data and audit data. With data capture capabilities, the bank is able to analyze patterns and trends of customer usage.