BrandEdge is a cloud-based offering that brings together integrated marketing and technology expertise on a single unified platform. Offered in the cloud, the platform is available in a subscription-based, pay-per-use model.
S D Shibulal, chief executive officer and managing director, Infosys said: “As organizations work towards building tomorrow’s enterprise, they must deliver personalized products and services to an informed and discerning digital generation. Infosys BrandEdge, in partnership with Fabric, is a unique platform that provides the agility needed to tap the true potential of digital marketing, accelerate consumer engagement and drive growth. With our deep industry experience, drawn from working with over 600 clients across domains, and proven cutting-edge technology leadership, we are uniquely positioned to develop offerings such as Infosys BrandEdge and drive innovation-led growth for our clients.”
Powered by an underlying Blue framework, the platform comprises four modules that enable marketers to efficiently Build digital assets, effectively Listen to and Understand target segments and easily Engage consumers across a wide array of digital channels.
Build: Helps marketers create, manage, and reuse digital properties. It brings together internal and external stakeholders on a single platform.
Listen: Integrates, owned and earned digital asset data, with CRM data and other third-party data sources to allow organizations to set measurement, privacy and security standards and control this data.
Understand: Provides intelligence to analyze consumer behaviour across multiple digital channels.
Engage: Helps marketers maintain homogeneity in communication across digital channels.
Sir Martin Sorrell, CEO of WPP, said: "It seems to us that clients are seeking simpler solutions in an increasing complex marketing world. The application of technology and data analytics to accelerate effectiveness and efficiency is well established. However, the traditional approaches of technology and marketing rarely speak the same language. Infosys BrandEdge, in partnership with Fabric, a WPP company, provides a comprehensive solution to bridge this divide and help our clients create unique personal experiences for consumers.”