Informatica #1 in customer loyalty

REDWOOD CITY, USA: Informatica Corporation, the leading independent provider of data integration software and services, announced that Informatica was again ranked first in customer loyalty, overall in the 2008 Data Integration vendors survey, conducted by independent research firm TNS, a world leader in market insight and information.

Annually, the survey polls customers of data integration technology vendors, to determine customer perceptions of each vendor and comparisons of all the vendors across different measures. The survey also measures the relevance of each area of customer satisfaction to determine how strong or weak vendors are in each area.

Informatica consistently scored higher than any other data integration vendor in terms of customer loyalty, and was ahead of other vendors in several gap measurements for key customer satisfaction areas including services, product, and support.

The Customer Loyalty Index

Some of the high-level performance measurements that customers were polled on include 1) intent to repurchase; 2) positive reference ability; and 3) purchase at the same or higher level. As a combined measure for all three as expressed in ProCLI (or the loyalty score), Informatica leads the other vendors, improving its position versus competitors from 2007 to 2008.

Attributes tied to customer loyalty include:

·         Ease of doing business
·         Overall product quality
·         Customer support
·         Value/Price

In fact, 86 percent of Informatica customers surveyed recognise Informatica as the technology leader, and 94 percent intend to purchase more products at the same or increased levels.

Ansa Sekharan, senior vice president, Global Customer Support, Informatica, said, “Putting the customer at the centre of what we do continues to pay off for Informatica. The strategic investment that companies are making in Informatica technology is clearly recognized by the results of the survey, as our customers take advantage of the strong value proposition of deploying Informatica as a corporate standard for enterprise data integration.”

Informatica continues to invest in the needs of its customers, including a new support centre in São Paulo, Brazil to support its Latin American customers.  The company has received further external acknowledgement by theindustry body, Service and Support Professionals Association, which recently recognised Informatica with its “Rated Outstanding” certification for Informatica’s US Support Services Centre.