IndusInd Bank turns to IBM to deepen customer relationships

BANGALORE, INDIA: IBM announced a First-of-a-Kind (FOAK) engagement with IndusInd Bank, a Mumbai-based, new generation private bank that offers retail, commercial, transactional and electronic banking products and services.

IBM will provide innovative technology - to enable IndusInd Bank to deepen customer relationships by delivering personalized, location - based recommendations and offers in real-time.

BM Research - India has developed a new technology that connects people with contextual information. Once a user has opted-in for the service, the tool cross-references the user's location with the user's activity to provide useful insights. As users conduct daily transactions, such as buying airline tickets, or shopping at the mall, the system sends relevant promotions by Email, and mobile alerts as per user preferences.

CEOs and C-Suite leaders around the world are reassessing how to serve their customers not as a mass audience, but as individuals with personalized needs. As part of its broader strategy, IndusInd Bank is making a major investment to transform its entire front office - every system, process and person that touches the customer - to better anticipate, respond to and capitalize on future events quickly and ahead of its competition.