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'Indians willing to invest in expensive tablets'

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CIOL Bureau
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BANGALORE, INDIA: According to a study titled, Indian Media Tablet Market by ABI Research, Indian consumers are willing to invest in branded tablet PCs and this trend has been derived from the fact that the top three players, namely, Apple, RIM and Samsung hold 85 per cent of the market share in the tablet PCs segment.

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Apple alone had 51 per cent market share, followed by Samsung for its Galaxy tab (24 per cent) and RIM (10.4 per cent). RIM could somehow manage to be there in the list after it slashed prices of its Blackberry Playbook in the Indian market.

"While there are several media tablets being launched in the sub-$200 price range, simply lowering the average selling price of media tablets may not lead to the desired growth in the market," said Aishwarya Singh, research analyst at ABI Research.

In 2011, a total of 0.39 million units of media tablets were shipped in India, compared to the nearly 65 million shipped globally. ABI Research expects media tablet shipments in India to grow to 9.66 million units in 2017.

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