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60% Indians look for PC-like functionality from mobiles

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CIOL Bureau
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NEW DELHI, INDIA: A recent Windows Mobile-Synovate survey reveals that PC-like functionality, interface and experience are the most sought after features in a mobile phone today. The study ‘How Mobile Are You’ polled nearly 2,500 respondents (over 513 in India) in five countries across Asia (Australia, China, India, Japan, Taiwan) and highlights interesting facts on consumer attitude and behavior towards mobile phones especially smartphones.

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 79% of Indians use a mobile phone during wedding ceremonies • 77% of Indians use it while eating meals with other people • 69% use it at place of worship • Using mobile phones in meetings was acceptable across cultures with 41% of the respondents claiming to do so • Over 40% of Indians consider it is ok to receive phones during meetings • 59% of Indians use their phones during flight The study also found that 70% of the Indians believed that the most important function of smartphones is to effectively send and receive emails while only 8% didn’t know what a smartphone is, clearly bringing to focus the rich awareness of smartphones amongst Indians.

“This study clearly reiterates the importance of phones that provide PC-like capabilities and interface and points to how consumers increasingly prefer a single device that can help them synchronize their professional and personal lifestyles. No one is better placed that Windows Mobile to provide this level of experience to customers and ensure that their experience across the PC, internet and mobile is seamless and consistent,” said Sumeet Gugnani, Director - Mobility Group, Microsoft India.

The survey further reveals that touch phones are the most preferred devices with over 60% of the male respondents below the age of 30 desiring to have a touch-based device, thus strongly highlighting that in India, touch phones will grow exponentially in the years to come. “The analysis on the preference of touch phones brings in evolving consumer trends and is a big bet for Microsoft as Windows Mobile provides the widest range of touch devices including the three most successful touch phones launched in the last six months namely, HTC Touch Diamond, Samsung Omnia and Sony Ericsson Experia,” added Sumeet Gugnani.

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Other interesting factors that emerged as key while making a decision on which phone to buy include:

·         Cost was stated as the highest overall factor when choosing a mobile phone across most of the markets surveyed including India, with 70 per cent of Japanese agreeing to this statement.

·         Respondents in China (71%) and India (65%) said that phone brands is the next most important to them deriving that Chinese and Indians are brand conscious while Japan (70%) respondents are more concerned about the functionality of a phone

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About the Survey

The survey was conducted by Synovate, and fielded to nearly 2,500 people in Australia, China, India, Japan, Taiwan, from September to December 2008.

Other Highlights of  Survey

 79% of Indians use a mobile phone during wedding ceremonies • 77% of Indians use it while eating meals with other people • 69% use it at place of worship • Using mobile phones in meetings was acceptable across cultures with 41% of the respondents claiming to do so • Over 40% of Indians consider it is ok to receive phones during meetings • 59% of Indians use their phones during flight The study also found that 70% of the Indians believed that the most important function of smartphones is to effectively send and receive emails while only 8% didn’t know what a smartphone is, clearly bringing to focus the rich awareness of smartphones amongst Indians.

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