Indian SME’s to foray into Europe

BANGALORE: SME’s in Bangalore can look forward to forging partnerships and

identifying new opportunities in the European market by establishing first level

contacts with an all-European Delegation, which will be present at the

Indo-European IT SME forum to be held in Bangalore on March 25, 2004. The forum

will unveil opportunities and help SME’s develop international business

partnerships.

This forum organized by ITSMA (Interactive Technology, Software and Media

Association) and co-sponsored by the European Commission will highlight and take

forward the assistance & development of the small and medium IT enterprises.

ITSMA liaises and networks with businesses and institutions involved in the

development of technology and software through networking, advocacy, developing

business partnerships and international expansion. 






“ITSMA has put together a single forum that will allow SME’s to launch their
European market access initiative here in Bangalore. The forum will focus on a

variety of aspects including novel strategies for market access, Doing Business

with India - Reality and Myths, Building better EU-India Partnerships in the interactive

technology industry, maturity curve and opportunities for sub contracting while

elaborately discussing other key concerns and issues and looking at possible

solutions,” said Surbhi Sharma, Secretary General, ITSMA.

 “This is a pioneering initiative taken by an association and we look

forward to more SME’s venturing into Europe. The availability of world-class

talent with strong algorithmic makes India an ideal partner and we wish to

leverage this opportunity to provide the right platform for SME’s," said

Phillip Wacker, Secretary General, European Multimedia Forum.






The delegation will consist of senior representatives from EMF (European
Multimedia Forum), GAIA (Association of Electronics and Information Technology

Industries of the Basque Country, Spain), Distretto (IT Association in Rome,

Italy) and from the consulting firm TESEO (Technical Support For European

Organizations) among others.






The forum will witness a panel discussion on “Indo-EU partnership”, which
will have recognized experts sharing their knowledge, insights and interacting

with the SME’s on specific queries. The forum will also have an award ceremony

in the evening where three Indian companies will receive “The European Seal of

Excellence in Multimedia” constituted by EMMAC (European MultiMedia

Associations’ Convention).

To register, log on to www.itsmaindia.org/registration

or call 25591117 / 51135380.