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Indian mobile ad mkt grew 27 p.c in 90 days

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CIOL Bureau
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NEW DELHI, INDIA: InMobi, an independent mobile ad network, said on Friday that the Indian mobile ad market grew by 1.5 billion ad impressions (27 per cent) between October 2010 and January 2011 to 7.3 billion impressions monthly.

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The finding is part of InMobi’s January 2011 Mobile Insights Report - India Market, said a press release.

Commenting on the study, James Lamberti, VP Global Research & Marketing at InMobi, said 2011 has initiated a massive global consumer transition to high-quality smart devices.

“This trend will define the next phase of mobile advertising growth for InMobi with smartphone impressions becoming the majority of our inventory globally,” he added.

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Key findings for the Indian market include

Indian mobile ad market grew by 27 per cent, gaining well over 1.5 billion monthly impressions in just 90 days

Smartphone growth outpaced advanced phones and now represents 14 per cent of the overall market

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Smartphone impressions grew by over 44 per cent, now representing over one billion monthly impressions

Advanced phones represent 6.3 billion monthly impressions

With 15 per cent growth in its impressions share, Nokia continues to be the top operating system in India with 34.5 per cent impression share

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Android, iPhone and RIM now comprise 1.3 per cent of the total market

With 59 per cent market share Nokia continues to be the top manufacturer in India, followed by Samsung with 24 per cent impression share

These two competitors account for 83 per cent of total impressions served in the Indian mobile market

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SonyEricsson, LG and Micromax follow Nokia and Samsung on the top manufacturer’s list

Atul Satija, VP and managing director — Asia Pacific at InMobi said the India mobile ad market continues to grow at a rapid pace.

“The sheer quantity of monthly impressions highlights the opportunity for advertisers to reach the masses via mobile media. Furthermore, a 44 per cent growth in smartphone impressions and 3G network rollouts indicate the future acceleration of media consumption in the region,” he said.



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