Advertisment introduces Miracle 2002

CIOL Bureau
New Update

Nanda Kasabe


PUNE:, a construction industry portal, has introduced

Miracle, a customized customer conversion and tracking software for the building

and real estate industry.

The software is designed to meet the growing needs of the real estate

developers and builders to help them achieve higher levels of customer

satisfaction and in turn customer conversion.

‘Miracle' will help builders, track, service and convert their prospective

customers, help identify positive customer inquiries, evaluate the source where

their customers come from, assist in assigning tasks to employees and monitor

and follow up on these tasks with the sales team for better productivity,

evaluate where and what customers are looking for as well as monitor advertising

and marketing effectiveness.


`Miracle' has been designed, keeping in mind the nature of property sales

like a longer purchase cycle, high cost of prospect generation, varied

expectations from customers that require collaborative efforts by the sales team

and some factors related specifically to the real estate business like housing

finance needs and market conditions. managing director and CEO Rohit Gera said, ‘Our

experience of working with 1500 real estate developers across India has led to

the creation of Miracle. The software has the ability to generate 22 unique

action as well as intelligence oriented reports". The software is equipped

to provide solutions to the daily challenges faced by builders in their

day-to-day sales and marketing operations. It helps to keep a track of the sales

operations and assists the user in the optimum utilization of all his marketing

resources by providing effective reports.

The basic software is priced at Rs 8500 and includes LAN connectivity, an

inbuilt storage that can maintain comprehensive details of 1000 prospects, a

report function that can generate 22 unique action and intelligence reports and

training. Licenses for tracking additional prospects additional database can be

availed at an incremental cost.

The software will be made available through all the 13 offices of that cover Pune, Mumbai, Bangalore, Chennai, Hyderabad,

New Delhi, Indore, Nashik, Coimbatore, Aurangabad, Ahmedabad, Vishakapatnam and

Nagpur. The real estate portal has enabled business in excess of Rs 1500 crore

in a span of 12 months of operations.