India on verge of wireless Internet breakthrough

CIOL Bureau
New Update

MUMBAI, INDIA: Experian Hitwise, the online competitive intelligence service, recently released an analysis which reveals that India could be on the verge of a wireless Internet breakthrough.


The report mentioned that the Internet searches for ‘wireless broadband’ in India have doubled over the last three months ahead of 3G mobile services being rolled out.

The searches for “wireless internet” have more than doubled (110 p.c) over the last three months, while “mobile movies” is currently one of the eight most popular mobile phone related search terms in India, said a press release.

Searches for “wireless internet services providers in india” have increased by 42.2 p.c over the last three months, and telecoms companies offering such services are proving popular online. The top three online destinations for people looking for wireless Internet services in India are Tata Indicom, Reliance Netconnect and MTS.


Most searched mobile phone handsets in India

According to Experian Hitwise’s analysis, Nokia mobile phones are the most searched for handsets on the Internet in India. Two in every five (40.1 p.c) Indian mobile phone related Internet searches were for a Nokia model or the company’s brand during the 12 weeks ending October 2nd. Eight of the 10 most searched for mobile phone models in India are manufactured by Nokia, with the company’s 5233 model claiming the top spot.

Samsung was the only other manufacturer to have models in the list of the top 10 most searched for mobile phone models in India. The company’s Corby phone is currently the second most searched for phone in India, and Samsung is also the second most searched for mobile phone brand, accounting for 14.3 p.c of all mobile phone related searches in India, the report added.


The third most searched for brand was Micromax (6.4 p. of Indian mobile phone related searches), a local Indian brand, followed by LG (2.8 p.c) and Blackberry (2.0 p.c). Although Blackberry sells a number of models in the Indian market, consumers tend to search for mainly for ‘blackberry’ rather than specific models.

Most searched for mobile phone models in India

Apple, manufacturer of the iPhone, is ranked sixth on the list of most searched for mobile phone manufacturers.

“The iPhone is the most searched for mobile phone in many oversees markets, including the USA and the UK, but it has yet to catch on in the same way in India. Traditional mobile phone manufacturers such as Nokia and Samsung currently dominate the market in India, but this is likely to change as the rollout of high speed 3G wireless services gather pace in India,” commented Navin Chandani, managing director of Marketing Services, Experian India.

He added that the established players will face increasing competition from smartphones from companies such as Blackberry, Apple and those powered by Google’s Android operating system.