India enterprise mobility mkt to touch USD1 billion: Zinnov

MUMBAI, INDIA: Over the last three years, enterprise mobility in India has seen exponential growth and this trend is likely to continue for the next five years. The Enterprise Mobility Market (excluding devices) in India which currently stands at USD 244 million can touch USD 1 billion by mid-2015, finds a new study by Zinnov Management Consulting.

The Zinnov Management Consulting's study on enterprise mobility market in India ‘The Enterprise Mobility Study - Indian Market Analysis’ says India is expected to have over 100 million active mobile internet users in the next 5 years. A combination of factors like innovation, entrepreneurial & start-up activity, better devices penetration and increased acceptance of majority of mobile platforms is the key reason driving the growth of enterprise mobility in India.

According to the study findings 750 digital start-ups in India, around 23.6 pc are in the mobility space indicating a healthy entrepreneurial trend in this segment.

Companies are now looking at enterprise mobility for functions like ERP, CRM, SCM, sales force automation, unified communication and billing; a move over traditional email and social networking. As enterprise mobility matures among organizations, departments like HR, retail, customer service, finance and field service too will look to mobilize in the next 24 months. This is over and above the early adopters like marketing, sales, IT, and corporate management.

The study notes that OEMs are experiencing a tablet revolution. Almost all OEMs are coming up with innovative tablet offerings to tap the fast growing market e.g. Apple, Blackberry, Samsung, Motorola, Acer, HCL, Beetel, G’Five , Huawei etc.

India already has 840 mn mobile phone subscriber base with 15 per cent smart phone penetration, and the tablet PC market in India sells about 1 lakh tablets per annum. All these point to a good devices penetration that is further fuelling the growth of enterprise mobility.

According to Praveen Bhadada, Director — Global Consulting, Zinnov Management Consulting, “As enterprise mobility moves from being a concept to reality, a variety of innovative use cases are simultaneously emerging. It is also encouraging to see how the start-up ecosystem is evolving. Many tech companies such as RIM, Qualcomm, etc. are looking to provide seed funding and venture capital to start-ups working in the mobility space in India. Enterprise mobility in India certainly has a billion dollar potential in the next 5 years. We will see over 40 pc YOY growth for the segment over the next 5 years”