India digital projector market registers shipments of 1.14 lakh units in 1H FY 2013-14

NEW DELHI, INDIA: The India digital projector market recorded total shipments of 1.14 lakh units during 1H FY2014 (April 2013 to September 2013).

This was a decline of 6 percent in unit shipments, as compared to the previous half year (October 2012 to March 2013). These numbers were revealed in the CyberMedia Research report CMR's India Half Yearly Digital Projector Market Review, 1H FY 2013-14, March 2014 release.

Epson emerged as market leader with a 21 percent share in unit shipment terms, displacing BenQ from the top spot. Optoma was at third position supported by deals in the Education vertical. Panasonic captured fourth spot followed by Sony at fifth position during 1H FY 2013-14.

"Prevailing low consumer sentiments, longer corporate refresh cycles along with upward price revision resulted in decline of projector shipments in India during 1H FY 2013-14. The market was also impacted by the slow pace of business from the Government segment" stated Narinder Kumar, analyst, InfoTech Research Practices, CyberMedia Research.

"In cases vendors witnessed delay in grant of Bureau of Indian Standards (BIS) certification for their respective models. This added to the woes of the India projector market," he added.

DLP remained the leading technology during 1H FY 2013-14 in terms of market share of unit shipments in India. However, the DLP projector market registered a decline of 8% in absolute unit shipment terms, when compared to the previous half year.

Vendors also revised the prices across SKUs, owing to the prolonged pressure built up due to decline of the Indian Rupee against the US Dollar. This resulted in steep increase in prices of XGA, WXGA and other higher resolution projectors. As a result, shipments of the relatively more affordable SVGA resolution projectors grew by 27 percent in 1H FY 2013-14 compared to the previous half year.

Similarly, projectors of brightness levels ranging between 2000-2500 lumens witnessed a 41 percent growth in unit shipments in 1H FY 2013-14. This preference for projectors with a relatively lower level brightness beat the earlier trend, and can be attributed to the much steeper hike in landed prices of projector models in the 2500-3000 lumens, 3000-3500 lumens and higher brightness projectors.