Inclusive, all-access license model for CRM

BRACKNELL, UK: Maximizer Software Inc., a customer relationship management (CRM) and mobile CRM solutions for small and medium-sized businesses (SMEs) and divisions of large enterprises, announced the availability in India of its latest version, Maximizer CRM 11. As the first SME-focused CRM provider offering an inclusive, all-access licensemodel - encompassing desktop, web and mobile CRM access options - Maximizer's newest version enables mobilised workforces to capitalise on business opportunities from any location.

"In an environment where SMEs are continually pushed to do more with less while achieving demanding sales targets and operating as efficiently as possible, we developed Maximizer CRM 11 to give them a competitive edge and comprehensively support both their in-office and mobilised workforces," said William Anderson, executive vice president of technology, Maximizer Software.

"The global economic climate is improving but there are still some old issues and new challenges that SMEs have to address urgently if they are to rebuild their businesses, return to growth and boost their bottom line," adds Mike Richardson, managing director, Maximizer Software EMEA. "They have to balance the need for a steady flow of high-quality sales leads with delivering first class customer service, for example, while ensuring rapid response in a 24/7 global economy. Maximizer CRM 11 is a valuable asset that helps make every sales opportunity count by providing real time insight into performance; informs better decisions by turning data into knowledge; and saves time, resources and money by automating best practices.

"Maximizer CRM also allows organisations to adapt to changing work patterns - acting as a gateway to information anytime, anywhere - so teams need never be out of touch, nor lose business opportunities because of slow response."