Implix launches email marketing soln

WILMINGTON, DEL: Implix, an email marketing and online solution provider to global SOHO/SMB markets, recently announced the launch of GetResponse (http://www.getresponse.com) Developer Zone.

GetResponse is a portal dedicated to helping small to large enterprises integrate the GetResponse email marketing API platform with in-house applications, databases, e-commerce shopping carts, CRM, and CMS systems to improve targeted marketing capabilities and increase campaign ROI.

One of the biggest challenges facing high-growth SMB organizations today is how to integrate existing software with email marketing to increase automation and improve efficiency - without costly integration projects. However, internal IT resources are often limited and, as a result, marketers struggle to implement targeted campaigns using solutions that cannot "work together."

The GetResponse Developer Zone (http://dev.getresponse.com) provides the resources to integrate and automate targeted email marketing across customer environments, said a press release.

To help marketers create targeted campaigns in a fraction of the time, Implix is also introducing Dynamic Content, an advanced mail-merge and personalization technique that provides a single message template with multiple, customizable fields.

Users can then use conditional logic to automatically populate email templates and business applications with highly personalized and relevant content, based on customer preferences, online behavior, demographics, or interests.

Dynamic Content means that rather than crafting multiple messages to cater to different audiences, marketers can execute one-on-one campaigns quickly and accurately, improving their email marketing ROI.

This combination of GetResponse API and Dynamic Content functionality would help growing companies dramatically increase targeted marketing capabilities as their programs and infrastructures expand, without additional staff or cost, the release said.

"In spite of this downturn, SMB spending on software and self-service applications like GetResponse is expected to reach $35 billion by 2013. As SOHO customers grow out of their home offices, and larger companies continue to expand, the GetResponse Developer Zone will take us one step closer to making email marketing the most open, effective, and affordable tool in the digital marketer's toolkit,” said Simon Grabowski, CEO, Implix.