Implix intros online marketing soln

WILMINGTON, USA: Implix, a provider in online marketing solutions, recently announced the launch of GetResponse 6.0,  a new email marketing platform for SOHO/SMB.

The new solution would offer audio and video recording capabilities, Twitter integration, and an iPhone application, available today at the App Store.

GetResponse 6.0 is an easy-to-use, turn-key service designed to increase email marketing ROI faster than any other medium for SOHO and SMB marketers, said a press release.

The solution includes email analytics, unlimited follow-up messages, 300+ HTML templates, online surveys, and professional-level training and support.

“In email marketing, message frequency is good – but when it’s uncoordinated and impersonal, prospects respond by hitting the delete key with equal frequency,” noted Gartner Research Director Richard Fouts.

 “Moreover, the current generation of IT buyers have little time and a short attention span, so marketers are getting above the email clutter with audio-video, mobile and social media components in their campaigns.Being able to click on a one-minute video vs. reading a page of text is already proving to be an effective strategy for online marketers, and a welcome relief for consumers.”

GetResponse 6.0 is designed to serve SOHO and small business marketers, however, many customers may be considered “small businesses”, but serve large international audiences.

It enables users to create polished, high-impact video email marketing campaigns, with no special software, training or equipment. They can record, store and send optimized video emails directly from their accounts, at a fraction of the time and cost to outsource.

“Analysts predict that email marketing spending will reach $2 billion by 2014. I am confident that our 10 years of email marketing experience, best-in-class deliverability, top-notch features and intuitive user experience will position GetResponse 6.0 at the helm of this growth. ,” said Simon Grabowski, founder and CEO of Implix.

 He further added that as social media and mobile becomes a mainstay of customer relationship-building, they would continue to link the power of email marketing and new media in a single marketing platform.