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IMImobile takes control of M2Y services

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CIOL Bureau
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BANGALORE, INDIA: IMImobile, a provider of technology platforms and value added services to mobile operators, announced on Wednesday that it has taken control of the Music2You service previously provided by Nokia Siemens Networks.

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Under the M2Y brand the Nokia Siemens Networks would provide full-track music download and subscription services to leading telecom operators and media companies across the world including Vodafone in India, AOL in Germany and Akado in Russia, said a press release.

IMImobile would migrate those services onto its cutting edge DaVinci service delivery platform to improve operational efficiencies and enable the delivery of innovative value added services, it added.

“The M2Y service provides us an opportunity to expand our global footprint by leveraging our carrier-grade technology platforms and content management system to bring innovative services to market.” said Vishwanath Alluri, founder and CEO, IMImobile.

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“ Seamlessly extending the DaVinci SDP to power full-track music services validates the robustness and flexibility of our technology platform, a unified system built on advanced architecture to centrally manage multiple content types from multiple content providers and deliver services across multiple delivery channels.” he added.

“Hosting is a growing segment of the telecom market and we at Nokia Siemens Networks see increasing growth of services-led business models in the telecom industry.” said, Patrik Sallner, global head, hosting services, Nokia Siemens Networks.

He further added, “ We decided to exit the Music2You business and to focus our hosting business on hosting MVNO solutions and messaging to serve the needs of the diverse customer base in the transforming industry. We therefore wanted to find the right company to take control of the M2Y service for our customers, to ensure continuity and innovate new functionality. IMImobile was chosen based on the robustness and flexibility of their DaVinci Service Delivery PlatformTM.”

The DaVinci service delivery platform powers a wide range of value added services for over 40 operators worldwide. IMImobile stands out as a provider of extensible technology platforms and innovative solutions in a market cluttered with vendors offering point products and standalone applications, said the release.

The strength of the technology platform coupled with the high degree of automation in managing the entire content lifecycle starting from content ingestion to reporting and settlement ideally position IMImobile to offer cost effective turnkey solutions to operators around the world, added the release.

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