IMImobile partners with IL&FS

By : |April 20, 2010 0

BANGALORE, INDIA: Technology services provider IMImobile and education and training company IL&FS Education and Technology Services limited, today announced the launch of “English Seekho” on mobiles.

Introduced with an intent of teaching conversational English language to the non- native speaker, the “English Seekho” initiative will offer a complete ‘On the go’ learning solution, said a press release.

IMImobile and IL&FS together have taken the initiative to cut down the communication barriers and make the learning experience easy so that casual lessons enable a non-native English speaker to learn English.

The initiative would address the problems faced by non-native English speakers like junior level clerks, traders, unskilled laborers, front-line staff, taxi drivers, restaurant waiters, farmers and others who face problems understanding the English language and conversing in English.

The content is available for users’ proficient with 7 Indian languages — Hindi, Tamil, Kannada, Marathi, Bengali, Telugu and Malayalam and it also provides its users grammar lessons through SMS.

IMImobile provides an immersive, innovative and highly interactive IVR lesson that allows users to learn and practice lessons as well.

The course structure consists of 10 chapters and 44 lessons with one lesson per day of 5-8 minutes. The curriculum provides a special focus on interviews, getting jobs and on job training. The total length of the program is of 350 minutes.
The range of service offerings includes focusing on social English speaking on various occasion with various people, interactive IVR lessons as well as practice and recall sessions with multiple choice questions.

Madhavan Iyer, vice president Managed Services, IMImobile said that they have always been working towards innovation in telecom VAS space, and have realized that the huge potential the medium presents can only be unlocked by expanding the consumption boundaries.

“Our association with IL&FS Education is another step to expand definition and benefit boundaries of the end consumers,” he added.

Ninad Vengurlekar, head of New Media in Education at IL&FS Education, said, "Globally M-Learning is still at a nascent stage and therefore IL&FS Education is having deep engagements with its subscribers to develop the right instructional methodology and content that can impact learning. For example, English Seekho is built on IL&FS Educations’ long experience in teaching English skills to over 200,000 rural and urban youth and school children.”

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