IMImobile, BSNL in deal for CRBT services

HYDERABAD, INDIA:IMImobile, a provider of mobile value-added services for mobile operators, media companies and enterprises has enabled the launch of the Caller Ring Back Tone (CRBT) service to the BSNL landline subscribers in Haryana.

This service enables BSNL landline subscribers in Haryana to set their favorite songs as a ring back tone for their callers. IMImobile provides the comprehensive technology platform and region based content, said a press release.

This service is already active for the past few months for BSNL Landline subscribers in the four North circles- Punjab, UP East, UP West & Rajasthan.

“Given our experience of CRBT service over mobile we are confident that the CRBT over landline will be a huge success. Our robust and scalable technology coupled with content management and promotions tailored specifically for Northern India are the driving factors behind this partnership,” said, Vishwanath Alluri, founder and CEO of IMImobile.

BSNL Haryana subscriber can dial 56700 from their landline phones to activate the CRBT service. The monthly rental for the service will be Rs 25 with download charges of Rs 12 per song.

IMImobile has a huge database of 100,000 songs, ranging from the popular Bollywood to regional songs in Haryanvi, Punjabi, Bhojpuri, Rajasthani, to devotional content. IMImobile has specially tailored the content for Haryana’s audiences, the release added.