iInside partners Alteryx to blend data for in-store analytics

IRVINE, USA: Alteryx, data blending and advanced analytics solution provider, announced today that Alteryx and iInside, location-based indoor analytics solution provider, have partnered to combine customer location data with other relevant consumer data to deliver richer Retail Customer Analytics.

"The need to better understand shopper behavior across all channels, combined with access to new sources of data, continues to fuel huge advancements in Retail Customer Analytics and increases Retailers' appetite to blend data from a wide range of sources," said Rick Schultz, senior vice president of Marketing at Alteryx.

"Through its In-Store solution, iInside is helping retailers understand where shoppers spend their time, departmental visitor trends, repeat visits, customer intent, path to purchase and more. Alteryx helps by blending this type of granular data with other relevant aggregated customer data to sharpen Retailers' insight and inform their decisions to modify store layouts, sales models and labor-hour scenarios," added Schultz.

"iInside enables retailers to measure shopper behavior with unequalled precision throughout the in-store environment, delivering highly reliable metrics on marketing and merchandising campaigns, store design, workforce allocations and other key performance indicators," said Jon Rosen, executive vice president at iInside. "Our partnership with Alteryx increases our ability to combine in-store data with current market or aggregated customer data, ultimately helping retailers achieve new opportunities for increased profitability."

Big Data Analytics, including data blending, is essential to developing rapid insights to help companies improve costs, retain and grow customers and innovate their business. The Alteryx Strategic Analytics platform is part of a new guard of companies who enable line-of-business analysts to easily perform advanced analytics in hours, not weeks, without the need for coding. By quickly incorporating data from companies like iInside, retailers can make their store experience more engaging, interactive and rewarding.