If it's Android entertainment, it's PacketVideo

SAN DIEGO, USA: The debut of the much-anticipated first Android-powered phone represents significant strides in mobile multimedia innovation. The platform incorporates a high-performance, comprehensive multimedia subsystem from PacketVideo (PV) that the company has refined over

the last decade.

PV delivered a portion of its CORE software to the Android mobile platform. CORE is the industry leading multimedia application framework that powers more than 260 million devices worldwide for mobile operators such as Verizon, Orange and NTT DoCoMo. Working with the Open Handset Alliance, PV created an open-sourced version called OpenCORE, which provides the power to run sophisticated audio, video and imaging applications, including several applications chosen as top award-winners in the recent Android Developer Challenge.

Android accelerates development of ‘Mind-blowing Devices’

“Whenever the T-Mobile G1 plays music or video, it’s using PV’s OpenCORE software,” said Jim Brailean, PV’s CEO and co-founder. “This is software that PV has spent a decade building and refining to produce high performance and create the best multimedia experience in the industry.”

PV joined the Open Handset Alliance, the industry consortium behind Android, to accelerate the development of myriad innovative devices, which Brailean sees as critical to the continued growth of mobile industry.

“Rich multimedia applications on these new Android-powered devices run fast and smooth and with the rapid growth in 3G networks, you’ll see advanced new mobile music and video applications that include the best of web services such as YouTube or Flickr,” Brailean said. “Everyone in the industry benefits from this kind of innovation.”