Identive ties VAR deal with NXP

BANGALORE, INDIA: Identive Group, Inc, a provider of products, services and solutions for the security, identification and RFID industries, announced on Monday that it has entered into a Value Added Reseller (VAR) agreement with NXP Semiconductors , under which the companies will work together to identify and address emerging opportunities in the secure identification market by promoting and selling Identive's identification products, based on NXP's RFID semiconductor technology.

The agreement is for an initial three-year term and is then renewable on an annual basis.

Under the VAR agreement, NXP and Identive will work closely to identify, jointly assess and mutually address new market opportunities for secure identification applications and technologies, said a press release.

The agreement builds on the existing business relationship between the two companies, which currently includes cooperation on secure identification applications such as contactless readers for government and employee ID programs, near field communications (NFC) stickers for mobile phones and smart posters, and radio frequency identification (RFID) tags for tracking assets such as pharmaceutical products or library books.

The expanded cooperation will increase the span and reach of both companies, commercially and technologically, and allow the 2 companies to address new markets with complete solution offerings such as NFC in mobile consumer products, with dedicated resources at both companies.

Steve Owen, vice president Global Business Development & Sales, Identification, NXP Semiconductors explained: "Our agreement with Identive strengthens NXP's Identification Partner network to offer complete and ready-to-use solutions for key target markets. Identive's strong technology base of software, reader, tag and antenna designs and its knowhow across a wide range of applications, complements NXP's offerings and strategy.”

He added that their goal is not just to secure more sales, but to promote and expand the market for secure identification technologies by providing innovative solutions to their customers. Partnering with Identive helps them to deepen and broaden their ability to address and grow the identification market.

"NXP is an acknowledged technology leader in identification solutions, and we are very pleased to have established this partnership and executed this VAR agreement. Our expanded relationship with NXP allows us to gain additional insight into emerging application trends in the identification market," stated Joseph Tassone, executive vice president of Technology and Product Management for Identive Group.

He added that it also provides them access to advanced NXP technology that will enable them to deliver advanced products to their customers.