Idea subscribers get access to the Gameloft game store

MUMBAI, INDIA: Gameloft, a global publisher of digital and social games with popular franchises like Asphalt, Modern Combat and Real Footballhas partnered with Idea Cellular, India's third largest telecom operator, to offer quality gaming to Idea subscribers.

The tie up will enable over 130 million Idea subscribers to avail exciting games from the Gameloft Game Store and also through Idea's mobile portal. Adding to the excitement, Idea subscribers will also get access to new content from Gameloft's wide portfolio of games on a regular basis through the unique Gameloft Club subscription.

As an inaugural offer, consumers will get one Bonus Game for download from Idea and Gameloft, in the first month of their subscription.

Sashi Shankar, CMO, Idea Cellular said, "The mobile phone is increasingly becoming the most preferred infotainment device for users in India. Gaming is one of the fastest growing and a popular category of service used on the mobile platform. Idea is the first mobile operator in India to bring out the best in gaming programs for mobile users, through our tie up with Gameloft."

"We are delighted to partner with Idea Cellular, to bring Gameloft's best titles and most popular licenses to their subscribers." said Sarabjeet Singh, country manager for Gameloft India.

"This partnership will enable Idea customers to enjoy high quality games from Gameloft for their JAVA and Android devices without the hassles of credit card billing. Also, Idea will be the first operator in India to launch our popular Gameloft Club games subscription service, which provides great value to consumers."

The Gameloft Game Store will be accessible for Idea subscribers- both prepaid and postpaid and can be accessed on all GPRS enabled feature phones and 3G smartphones.