MUMBAI, INDIA: Idea Cellular, India’s third largest mobile operator, announced on Monday the launch of its 3G services in four states covering three zones. To begin with, the services start from Madhya Pradesh, Chhattisgarh, Gujarat and Himachal Pradesh.
While making this announcement, Idea also unveiled a new 3G logo. The new branding will be implemented throughout India, across all customer touch points. Idea said it has set up ‘Experience Kiosks’ to provide a flavour of the services that customers can opt for. These will be available to all users at select ‘My Idea’ stores.
On the occasion of the 3G launch, Himanshu Kapania, deputy managing director, Idea Cellular said 3G services will mark the beginning of the next phase of India’s telecom growth story and bring the sector on par with the most advanced telecom markets in the world.
“Beginning today, Idea subscribers will be the first in India to experience the Gold Standard in 3G services.” Currently, 10 per cent of Idea’s over 86 million subscribers are said to be using 3G enabled handsets. It is expected that these users will be the early adopters of 3G services.
Idea 3G in 200 towns by mid April 2011
Idea also said its 3G services will be available in 200 towns by mid April 2011, progressively growing at the rate of 10 towns per day to cover 750 towns by mid 2011, and 4,000 towns by the end of FY12.
Speaking about the 3G network rollout, Ambrish Jain, director — Operations, Idea Cellular, said Idea will target areas of industrial and commercial activity, centres of learning, and high potential rural hinterlands where broadband is yet to make a breakthrough.
Idea has set up the most extensive customer service network to educate customers on 3G and support their requirements, across the country,” he added.
The third generation of mobile communication systems, 3G, lets customers use an extensive range of high-end data services on a wide variety of handsets and other devices.
Idea won 2.1 GHz (3G Spectrum) in 11 circles — MP & Chattisgarh, HP, Maharashtra & Goa, Gujarat, Kerala, Haryana, UP East, UP West, AP, J&K and Punjab — which contribute over 80 per cent of the company’s revenues.