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Idea, HDFC tie up to offer co-branded products

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CIOL Bureau
New Update

NEW DELHI: In an exclusive nationwide marketing alliance, cellular operator Idea Cellular Ltd and private sector bank HDFC Bank have launched a range of co-branded products.

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The partnership offer HDFC Bank — Idea co-branded VISA credit card for subscribers of Idea cellular and an Idea — HDFC Bank co-branded postpaid connection for credit card customers of HDFC Bank.

The Idea — HDFC Bank co-branded connection would offer special calling rate benefits between new co-branded connection availed of by the HDFC Bank credit card holder and his existing mobile or landline thereby facilitating telephony within the customers often called numbers.

Unveiling the card, Idea CEO Vikram Mehmi said, “With telecom and credit card markets growing at a scorching pace in India, we believe that this alliance will provide extra value for the existing customers and add impetus to new customer acquisitions for both the companies.”

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