Idea Cellular launches 'Superpower'

NEW DELHI: With most of the mobile service providers coming up with new schemes to woo the customers, Idea Cellular today launched its new prepaid scheme 'Superpower' with the assurance to provide full talktime, zero upfront processing fee and maximum validity.

Speaking at the launch CEO, Idea Cellular Vikram Mehmi said that for the first time in India, a single prepaid product would cater to the needs of low, medium and heavy users. “Superpower is a no-compromise product and would prove profitable for the customers. This product based upon its flexibility, transparency and simplicity, will expand the market for all times to come,” Mehmi said.

Vice-President Marketing, Idea Cellular Pradeep Shrivastava said that under this scheme the subscriber would get full talktime for the recharge coupons with daily deductions of Rs.5. He said that with the nominal daily deduction, Idea Superpower would be a win-win for all prepaid customers.

“With most of the service providers introducing a number of schemes, the superpower is the most flexible one offering the subscribers a easy and inexpensive way to remain connected. The call rates would remain the same in this new scheme.

This scheme has been introduced after several demands from the subscribers who look for validity, call rates and talktime in every service provider,” Shrivastava said. He said that the present Idea subscribers would also be offered to migrate to the new scheme without any charges.

“The prepaid service is the major growth engine for mobile telephony after the incoming in mobile was made free. So we are targeting to expand our subscriber base by introducing this innovative scheme which is perhaps the first in the world,” Shrivastava added.

Idea Cellular was launched in 1997 in India. With a customer base over 6 million, Idea Cellular has its operations in New Delhi, Maharastra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttaranchal, Harayana, UP-West and Kerela.