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Idea brings premium Bollywood content for its 4G users

The association with ErosNow will enable Idea 4G customers enjoy rich premium content from a wide library of Movies and videos

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Soma Tah
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NEW DELHI, INDIA: ErosNow, the OTT (Over-the-top) Bollywood entertainment network of Eros International has announced a platform and content deal with Idea Cellular.

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The association with ErosNow, will enable Idea 4G customers in these markets to enjoy rich premium content from a wide library of Movies, originals and short form Videos, at a monthly subscription price of just Rs. 49. Idea is also offering a special subscription offer at just Rs. 29 per month for its new 4G customers till 31st March 2016.

Idea has recently announced the launch of 4G services across five southern states of India, and plans to expand to 750 towns in 10 service areas, by June 2016. It is strengthening 4G portfolio and digital presence through an assortment of digital content in partnership with content aggregators, handset manufacturers, and e-commerce retailers.

Rishika Lulla Singh, CEO, Eros Digital said, “With the growing penetration of data services across India, content consumption is surging across consumers.”

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Sashi Shankar, CMO, Idea Cellular, “Movies and Videos are the highest consumed service categories by data consumers on the Idea network, and I’m confident that our association with ErosNow will provide an enriching experience to our 4G customers.”

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