BANGALORE: Siebel Systems, provider of e-business applications software,
announced that ICICI Ltd., has standardized on Siebel eBusiness applications. By
introducing a single, comprehensive customer view, ICICI will link all channels
and internally integrate workflow processes for sales and service.
Using Siebel eBusiness applications including Siebel eFinance, Siebel .Com
and Siebel eChannel, ICICI can capitalize on information to cross-sell and
up-sell additional products and services, resulting in increased revenue per
customer and improved profitability.
By introducing a comprehensive view of the entire customer relationship
across multiple product lines, the company will deliver a highly personalized
experience across all channels and internally integrate sales and service work
flow processes to improve customer service.
It will also enable the measurement of sales of service standards from the
typical customer query, to actual purchase of a financial product from ICICI;
create cross-sell opportunities, increase sales opportunities among current
customers, and expand customer acquisition.