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ICICI standardizes on Siebel e-business applications

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CIOL Bureau
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BANGALORE: Siebel Systems, provider of e-business applications software,

announced that ICICI Ltd., has standardized on Siebel eBusiness applications. By

introducing a single, comprehensive customer view, ICICI will link all channels

and internally integrate workflow processes for sales and service.

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Using Siebel eBusiness applications including Siebel eFinance, Siebel .Com

and Siebel eChannel, ICICI can capitalize on information to cross-sell and

up-sell additional products and services, resulting in increased revenue per

customer and improved profitability.

By introducing a comprehensive view of the entire customer relationship

across multiple product lines, the company will deliver a highly personalized

experience across all channels and internally integrate sales and service work

flow processes to improve customer service.

It will also enable the measurement of sales of service standards from the

typical customer query, to actual purchase of a financial product from ICICI;

create cross-sell opportunities, increase sales opportunities among current

customers, and expand customer acquisition.

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