IBM wins Rs. 380 cr deal from Digicable

NEW DELHI, INDIA: IBM today announced that it has signed a 10-year outsourcing deal with Indian cable and broadband distribution firm Digicable with an initial outlay of Rs. 380 crore (US$83 million).

As part of this agreement, IBM will support the integration of Digicable's digital media content delivery and value added services applications with its core business technologies and processes. This integrated approach will enable Digicable to provide superior and personalized service to its subscribers, IBM said in a press release.

The deal with IBM will see alignment of key strategic business and IT objectives to ensure greater leverage of technology investments for the exponential growth planned by Digicable, it added.

IBM said it would enable Digicable to manage its business processes better and help enhance revenue per subscriber by facilitating the launch of Value Added Services (VAS) such as Video-On-Demand, Push-VOD, Interactive TV, Internet Service on TV, and gaming and telephony.

Commenting on the deal, Jagjit Singh Kohli, managing director and CEO, Digicable said the business landscape is changing continuously and customer demands are increasing exponentially.

“It is hence imperative to differentiate ourselves by constantly evolving new and exciting service offerings to attract and retain customers, ably supported by a partner who understands our business and provides significant value-add. IBM has a strong track record in the media and entertainment space and we are confident that this agreement will enable us to accelerate growth, while ensuring utmost customer satisfaction,” he added.

K.S. Raghunandan, director - Solutions, IBM India and South Asia said IBM would help Digicable capitalize on market opportunities efficiently and drive additional revenues by facilitating accelerated launch of new value-added services.

“We are confident that our understanding and expertise in M&E industry, coupled with proven capabilities in IT services delivery, will provide Digicable the necessary impetus for future growth,” he added.

Asif Khan, chief technology officer, Digicable said, “The partnership with IBM will help us focus on our core business, reduce time-to-market for new services and adapt quickly to meet future market requirements at an optimum cost.”