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IBM leads worldwide enterprise social software market, says IDC

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Soma Tah
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BANGALORE, INDIA: IBM announced that for the fifth consecutive year, IDC ranked the company number one in worldwide market share for enterprise social software. According to IDC's analysis of 2013 revenue, the worldwide market for enterprise social software applications grew from $968 million in 2012 to $1,242 million in 2013.

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"Customers are increasingly assuming that all applications must be social," said Anmol Nautiyal, director, IBM Social Business & Smarter Workforce, India/South Asia. "IBM's focus on a core social networking platform to support application environments, such as Smarter Commerce and Smarter Workforce aligns well with this customer intent."

"The transparent nature of today's business environment, combined with the integration of social, cloud and analytic capabilities into everyday processes, has fueled the emergence of a Smarter Workforce. We're thrilled to be recognized by IDC as the market share leader for the fifth consecutive year as our clients continue to harness Social Business to accelerate innovation, increase agility and remove boundaries to collaboration," said he.

IBM's Social Business portfolio, including its industry leading IBM Connections and Smarter Workforce technologies, allow organizations to integrate social solutions with critical business applications and people-centric processes that empower employees, increase workforce productivity and deliver exceptional customer service.

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Deployed on cloud or on premises, these solutions also enable business leaders like the Chief HR Officer (CHRO) to attract and retain top talent when combined with social workforce analytics that ensure the organization has the skills and expertise to meet emerging market demands.

With IBM's leading portfolio, organizations can apply social capabilities to all aspects of their business including marketing, research, sales, customer service and support, human resources, product management and R&D, and other business functions.

As part of its continued investment in Social Business, IBM is delivering open APIs through its IBM Social Business Toolkit, making it easier for clients and partners to build an entirely new class of cloud-based social applications on the Connections foundation. To date, more than 600 unique Connections-based applications have been developed by 300 ISVs including AppFusions, Flow, HootSuite, Kaltura, and Polycom.