IBM intros software, cloud services to help CMOs

BANGALORE, INDIA: IBM announced new software and cloud-based services. The new offerings will help chief marketing officers and chief human resource officers to integrate IBM's social networking and analytics technologies into business processes, helping them to gain insights into big data generated through the use of social networks, says a release.

IBM's new software and cloud-based services include a new web-based social networking environment that provides HR professionals a new way to recruit and onboard new employees, while giving employees access to digital media and data in real-time.

It also has software to help marketing teams design advertising campaigns and publish those campaigns to social networks.

The next release of IBM's social networking platform will further enable users to access and analyze big data from inside and outside the organization, including Facebook, Twitter, audio and video.

Already in beta, IBM is also announcing its plans to release social email client incorporating file sharing, activity streams and a simplified user interface. This will be the first major release of Notes and Domino in five years.

"IBM is revolutionizing front-office processes with the application of cognitive computing and advanced analytics," said Alistair Rennie, general manager, social business, IBM. "Social business has transitioned from being an emerging idea to a fundamental platform that clients everywhere are using to change the way they empower their employees and engage their customers."