IBM India launches SMB operations in Bhubaneswar

BHUBANESWAR: IBM India today announced the launch of its SMB operations in Bhubaneswar, as part of its ongoing expansion strategy to Tier 2 cities throughout the country.

IBM said in a statement that this expansion will enable it to provide better support to SME clients in and around Bhubaneswar and help IBM’s customers leverage IT for business growth.

In addition, mid-market businesses will also benefit from the new IBM Express Advantage initiative that provides SMEs with a unified end-to-end approach to help them innovate and expand.

IBM is one of the first companies to have a focus on the SME market starting in the early 1990’s. Nearly 60 per cent of IBM India’s revenue comes from SMBs, with 15-20 per cent of IBM India’s workforce dedicated to the SMB market.

Earlier this year, IBM had announced a plan to extend its presence to 14 cities outside of the key metros, and has successfully launched operations in Bhopal, Chandigarh, Coimbatore, Kochi, Goa, Jaipur, Jamshedpur, Lucknow, Nagpur, Nashik, Surat, and Vizag. It will look to expand into Ludhiana and Madurai as well.

IBM has invested in the development of products and services specifically priced and designed for the SMB marketplace under the brand name ‘IBM Express Portfolio’. The firm has also recently introduced the SME Toolkit.

The statement added that IBM’s Technologies and Solutions for Indian mid-market businesses provide a competitive edge in this era of globalisation. These offerings are delivered through sales and marketing team of 6,000 people and a network of 90,000 Business Partners, organized in 243 local sales territories around the world.