IBM Bazaar to target SOHO and SMBs

NEW DELHI: IBM India Ltd. has launched the IBM Bazaar, a 19-city roadshow, as part of its on-going commitment towards providing efficient IT solutions to small and medium businesses. This roadshow is being organized by IBM in association with its business partners with the objective to provide businesses and professionals with affordable IT solutions to address their business growth.

The roadshow is targeted primarily at small & medium businesses (SMBs) and the Small-Office-Home-Office (SOHO) segment comprising entrepreneurs and professionals. The objective of the IBM Bazaar is to establish IBM's presence and availability in local markets in the B, C and D class towns.

At the IBM Bazaar, customers can avail of special discounts and offers with IBM's latest, affordable, scalable technologies and IT solution. Products being offered include NetVista A series desktops, ThinkPad notebook, xSeries servers, Special Office bundles which include Server, Nodes, Software, Accounting package and exchange and buyback offers on PC's, servers and notebooks.

All products will be backed by financing options from ICICI Bank and IBM Global Financing. There will also be a special 0% financing scheme valid for customers who book their PCs on these days. There will also be bundles and special prizes available with the purchases, making available printers and webcams during the roadshow.

Exciting prizes like webcams, color printers, scanners also await some lucky customers at the IBM Bazaar. Customers need to buy any IBM product and then register on the web, this makes them eligible to win these prizes. The jackpot prize includes two flight tickets to South Africa for the 2003 World Cup.